About the Chair‎ > ‎

The Team

Simon Nyeck is a Professor in the marketing department, Director of the Centre of Excellence in Luxury, Art and Culture, Chaired Professor of the Savoir-Faire d’Exception Management Chair and Academic Director for the MBA in International Luxury Brand Management. Professor of Marketing at Laval University in Canada (from 1992 to 2000), Simon Nyeck holds a Ph.D. from ESSEC and a Doctoral degree in Management from the University of Paris Dauphine. He is GloColl Fellow at Harvard Business School and ITP (International Teacher’s Program) Fellow at IMD, Lausanne. He taught brand management at the Instituto de Empresas in Madrid, at Bocconi (Mafed) in Milan, and at Fudan University in Shanghai. Simon Nyeck was guest researcher at HEC Montréal, (2006). His teaching and research interests include - the anthropology of brands, the management of know-how, the management of luxury brands, semiology, luxury consumption and buying behaviours.

Contact: nyeck@essec.edu





Chaire Officer

Contact: bekono@essec.edu
Tel: 01.34.43.30.97